While Match was one of the very first dating websites, it now exists in a very crowded space. It must differentiate itself from other dating apps, some of which are hookup-oriented. Match remains committed to helping singles find love, not one-night stands, and this campaign conveys that message.
For Häagen-dasz lovers, it’s usually Häagen-dasz and nothing else. This spot uses humor to remind Häagen-dasz lovers that, when it comes to ice scream, it’s only Häagen-dasz.
Common provides what is known as “co-living” accommodations, or high-end furnished rental apartments with shared living spaces. Common provides free WiFi, housecleaning, flexible leases, among other perks. In this campaign, we try to convey that Common has everything you could want—there really are no trade-offs.
